Meet Our Keynote Speaker: Tripp Crosby

If you have ever forwarded a work video to your team and said “this is us” — there is a good chance Tripp Crosby made it.

Tripp is a creative strategist, viral content creator, and founder of Very Very Video, whose work has been viewed over 100 million times worldwide. You may know him best from A Conference Call in Real Life — the workplace satire that became a sensation because it was painfully, perfectly true.

But Tripp is far more than funny. Over 15 years working with Fortune 500 brands like Coca-Cola, Delta, McKinsey, Zapier, and Verizon, he has studied what makes ideas actually succeed — and what kills them on the way from concept to execution. That experience is what he brings to the stage.

At CSL IGNITE 2026, Tripp will challenge every single one of us to rethink what creativity means in our world. His message is simple and a little uncomfortable: creativity is not a personality trait reserved for designers and marketers. It is a responsibility for anyone who believes they are made for more than just following the plan.

If you have ever had a great idea that never made it off the ground or wondered why some teams seem to innovate effortlessly while others stay stuck, this is the session you have been waiting for. Learn more about Tripp here.

Get ready, Cowpokes. This one is going to be good.